One area of significant difference between younger workers and their older employers and supervisors is their comfort with technology itself. (Photo: Shutterstock)

A new generation—one that was born and raised in the age of digital information—is an increasingly important part of the workforce, and companies have a lot to learn about reaching this demographic, according to a study by Citrix.

Citrix, a workspace technology company, said that younger workers—which they call Born Digital workers—are becoming the engines of the knowledge economy, and that they have different needs and expectations due in part to their experience as the first generation raised in a totally digital world.

Related: Recruiting, retention and management: Adapting strategies for the Gen Z workforce

The economic impact of this generation is considerable, according to the Citrix research. “Countries with above-average Born Digital populations—markets that have a high proportion of young,…



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