The emoji gold rush has begun.

Numerous people silently pay tens of thousands of dollars to buy emojis, enticed with the promise that they and only they will own the emoji in question forever.

Greet the hidden world of Yats, the latest online speculative madness. Based on the belief that the familiar cute symbols will replace traditional online handles, the Yat marketplace, which is currently only accessible by invitation, offers investors the opportunity to secure the emoji of their choice now – before it’s too late …

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