Warren Buffett’s $10-Per-Click Regret: Missing Out On Google

“I had seen the product work, and I knew the kind of margins [they had]. GEICO was paying them $10 or $11 per click, or something like that, and any time you’re paying somebody $10 or $11 bucks every time [someone clicks on a line] where you have no cost at all, that’s a good business. I knew the guys and … I had plenty of ways to ask questions and educate myself, but I blew it.” – Warren Buffett speaking about not buying Google (Alphabet) at the 2017 Berkshire Hathaway Annual Meeting.

Berkshire Hathaway’s (BRK/A, BRK/B) third-quarter 13F was filed after the market closed on November 14. This regulatory filing gives us a quarterly opportunity to observe what Warren…