VMware’s Pivot to Subscriptions: Innovation or Disruption for Customers?

VMware’s Pivot to Subscriptions: Innovation or Disruption for Customers?


Broadcom’s acquisition of VMware sent ripples through the enterprise software market, with many in the industry anticipating that this change in ownership would kickstart significant operational and strategic transformations throughout the business.

They were right. The company recently announced that VMware would move from perpetual licenses to a subscription model. This change, while ostensibly aimed at fostering innovation and delivering…



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