It is that time again for VMware customers. With another major renewal cycle approaching and a new wave of contracts set to expire in early 2027, organizations are once again weighing whether the platform remains worth the cost—and what options exist if it does not.
Higher costs open VMware environments to potential migrations
For MSPs, cloud providers, and infrastructure partners, those conversations are creating new opportunities. Customers facing higher licensing costs and contract renewals are increasingly looking for guidance on everything from optimization and cost control to partial migrations and alternative virtualization platforms.
While VMware’s position in the server virtualization market remains solid, cracks have persisted since the acquisition in late 2023, with Broadcom continuing to raise prices at a far faster pace than the market.
The same themes continue to be raised by customers: pricing changes, licensing complexity, and uncertainty…