Broadcom’s recent moves in the tech industry have raised concerns among VMware customers and partners. Competitors like Nutanix, Scale Computing, and Virtuozzo are looking forward to gaining market share from VMware, while larger companies such as Microsoft and Red Hat are eager to target VMware customers in their marketing efforts.
Customers are worried about the changes in VMware licenses and the potential increase in prices under Broadcom’s ownership. VMware has always been known for its high costs, and the fear of even higher fees is causing anxiety among users.
The shift in focus from partners to direct customer engagement is also causing turmoil in the VMware community. Broadcom has eliminated many resellers and service partners, disrupting the ecosystem that VMware has built over the years. The company’s top customers are now being managed directly by VMware, leaving little room for former partners to play a significant role in the business.
The once celebrated slogan, “VMware Partners: An Ecosystem of Trust,” now seems empty and abandoned as partners feel sidelined by the company’s recent actions. The future of the VMware ecosystem remains uncertain as Broadcom’s decisions continue to impact customers and partners alike.
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https://www.computerworld.com/article/1612211/killing-VMware.html