This week, Google completed the rollout of the June 2024 Spam Update over a span of 7 days. As part of this update, Google has made some significant changes to its search interface, including abandoning the continuous scrolling feature for search results. Instead, Google is now testing the placement of link cards at the top of AI overviews, particularly focusing on health-related topics. Additionally, Google is also experimenting with AI overviews on local dashboards.
In terms of search quality, Google stated that it is continuously looking to improve its search ranking system, but any changes will only be implemented at scale, at the system level. Google recently interviewed one of its own employees, Elizabeth Tucker, about how the company measures search quality. One important point highlighted by Google was the importance of mentioning brands in review content, as this can significantly impact search visibility.
Other updates from Google this week include new search features added to Google Chrome for mobile, as well as tests for a credit card widget in search and the ability to swipe through search results when making a new query. Bing also made mention of the growing interest in using AI in search queries.
Local ranking factors on Google were also discussed, with popular menu items and times being identified as key factors. Google Ads introduced updates to its branding and query matching controls, which received positive feedback from advertisers. However, advertisers are expressing concern over Google’s decision to automate core credits for local services ads.
Google Ads has also been testing new reporting features, such as the ROAS reporting box for Standard Shopping and Top Performing campaigns. Additionally, a new Google Ads WordPress Google Tag Conversion Code has been introduced to assist with tracking conversions.
Overall, it was a busy week for search engine updates, with Google making several significant changes to its search interface and ranking system. Advertisers expressed both satisfaction and concern over the updates introduced by Google Ads, while Bing highlighted the increasing interest in using AI in search queries. Stay tuned for more updates by subscribing to the video broadcast on various platforms.
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