Video Recap: Google’s Latest Updates Include Spam Update, Volatility Issues, Indexing Bug, AI Overview Tracking, FAQs, Google Maps Exploit, Google Ads, AppleBot, and More

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The most recent Google spam update, known as the June 2024 update, caused some volatility in search rankings over the Father’s Day weekend. Google Search experienced an indexing error recently, which may have led to the disappearance of image snippets from search results due to quality issues rather than technical issues. Glenn Gabe shared his experience tracking AI overviews in Google Search Console, where Google published an FAQ on AI overviews without providing a clear answer as to why it cannot be turned off.

There have been reports of Google showing fewer links to Reddit and Quora, while Gary Illyes from Google highlighted two reasons why increased crawling may have negative implications. Google cautioned against using JavaScript for structured data in Google Merchant Center and clarified that the pound signs in Search Console reports refer to sitelinks rather than canonicalization. Updates were made to Google’s hreflang documentation, and Bing Webmaster Tools may display a click-through rate exceeding 100%.

Google is testing a feature in search results that provides six “people also ask” suggestions by default, drawing content primarily from Wikipedia. An exploit in Google Maps has been identified that can manipulate a business’s local ranking, prompting Google to update its fake engagement policy and introduce menu buttons to Google Local Dashboards. Local services ads are expected to launch on Google Maps, while Google Ads is transitioning certain advertisers to cease credit card payments and implementing new privacy and messaging features for users in select US states.

Apple also made updates to its Applebot documentation. These search engine updates were discussed in the latest installment of the search engines Roundtable.Listeners are encouraged to subscribe to the podcast on various platforms, such as iTunes, Apple Podcasts, Spotify, and Google Podcasts, to stay informed about the latest search news. Additionally, a video summary of the SEO topics discussed in the podcast can be found on the Youtube channel. Viewers are invited to engage with the content by commenting with their insights and participating in discussions.

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