Verizon Media inks multi-year native advertising deal with Microsoft | CMO

Verizon Media and Microsoft this week announced a new multi-year native advertising deal that will launch this month, extending and broadening the existing relationship between the former’s Oath Ad Platforms and select Microsoft online properties globally.

According to the deal, Oath Ad Platforms will continue to deliver high quality native ad opportunities across Microsoft News/MSN in more than 30 countries around the world – with a reach of almost 500 million people every month.

Marketers will continue to have access to brand safe video, display and content marketing solutions across Microsoft properties globally, including MSN, Outlook and Xbox by working with the Verizon Media sales team.

In addition, the new agreement will give marketers additional access to 20 percent more native inventory with high-performing ad formats on Microsoft News (MSN), and includes some exclusive placements only available through Oath Ad Platforms.

As programmatic native inventory becomes available on additional Microsoft properties, Verizon Media says they will also be available through its Oath Ad Platforms.

“We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal,” said Guru Gowrappan, the CEO of Verizon Media.

“Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”

Verizon Media closed 2018 with increased performance with year-over-year double digit growth in native advertising.

Further reading:

3 bad practices sabotaging your native advertising strategy

Are advertisements losing relevance?

Native ads and banner ads complement one another, says Yahoo Hong Kong

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