100 thieves, a popular one Esports organization and lifestyle brand, announced that two of its greatest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
“As a streamer and former pro player, I always wanted 100 Thieves to be an organization run and built by a platform for content creators,” Haag said in a statement. “Rae and Jack have been with us since 2018 and 2019, respectively, and contribute significantly to 100 thieves. They deserve recognition for what they have done for the company so far – and we want to make their strategic contribution to what we can all do together in the future. ”
Hofstetter and Dunlop join 100 Thieves founder and CEO Matthew “Nadeshot” Haag, rapper Drake, music industry talent manager Scooter Braun and Cleveland Cavaliers owner Dan Gilbert in the ownership group.
Hofstetter joined 100 thieves October 2018and has become a staple on 100 Thieves’ content and on YouTube where she did 3.3 million subscribers. She left Twitch to stream exclusively on Google’s own video platform in January 2020 (although appeared on Twitch as part of Jimmy Fallon’s debut stream on Tuesday).
I am happy to announce that I am officially a co-owner of 100 thieves!
It’s been almost 3 years since I joined the team and I never expected this path to lead to it.
I am proud to be one of the first co-owners in sport and look forward to our future together! pic.twitter.com/hb5uxI8rea
– rae ☀️ (@Valkyrae) April 7, 2021
Dunlop became part of 100 thieves in May 2019and like Hofstetter has become one of the most famous faces of the organization. He’s also left Twitch to stream exclusively on YouTube, even earlier than Hofstetter when he moved in November 2019. He has 3.27 million followers on the platform.
Hofstetter and Dunlop will both be involved in 100 thieves. Reports The New York Times. In their new roles, they will be more closely involved in 100 Thieves’ business strategy, including “helping identify and nurture new talent, building new programs and other initiatives,” according to a press release. You will both continue to create content.