Using Priority Engine™, the team increased ROI by 34x through scaling up their ABM program with VMware Tanzu.

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Using Priority Engine™, the team increased ROI by 34x through scaling up their ABM program with VMware Tanzu.



Heidi Ramich, the Director of Global Marketing Operations & Analytics at VMware Tanzu, was recently interviewed about the company’s products and how they can benefit developers. VMware Tanzu offers solutions that allow developers to modernize their applications and infrastructure, ultimately resulting in better software production.

As the leader of the Marketing Operations team at VMware Tanzu, Heidi is responsible for implementing data-driven strategies for the business unit. By leveraging data and analytics, Heidi and her team are able to optimize marketing efforts and drive business growth for VMware Tanzu.

During the interview, Heidi emphasized the importance of modernizing applications and infrastructure in order to keep up with the rapidly changing technology landscape. She highlighted how VMware Tanzu’s products can help developers achieve this goal by providing innovative solutions that streamline the development process and improve software delivery to production.

Heidi also discussed how the Marketing Operations team plays a crucial role in supporting the overall business objectives of VMware Tanzu. By analyzing data and metrics, the team is able to identify areas for improvement and implement strategies that drive success for the business unit.

In conclusion, Heidi Ramich is a tech marketing innovator who is leading the charge at VMware Tanzu to help developers modernize their applications and infrastructure. Through data-driven strategies and innovative solutions, Heidi and her team are driving business growth and success for VMware Tanzu in the rapidly evolving tech industry.

Article Source
https://www.techtarget.com/case-study/how-the-VMware-tanzu-team-fueled-their-abm-program-to-generate-34x-roi-using-priority-engine/