Cloud computing has gone through several iterations in the two decades of its existence.

The first cloud generation – from 2000 to around 2010 – was about software-as-a-service (SaaS) Applications. Cloud 2.0 – from 2010 to 2020 – expanded the vision by enabling companies to switch from Infrastructure as Service (IaaS) and Platform as a Service (PaaS). Now in 2021, vendors including SaaS giant Salesforce.com are saying we have entered the Cloud 3.0 era.

Marc Benioff, CEO of Salesforce, started talking seriously about Cloud 3.0 in February, outlining his company’s perspective on the next era of cloud computing in his Cloud 3.0 manifest. According to Benioff, Cloud 3.0 is about being able to work anywhere, benefiting from cloud-based collaboration tools like Slack and Zoom, and at the same time expecting all IT to be connected to the cloud in some way.

Salesforce isn’t the only vendor bringing a new era for …



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