RCS is the future of messaging for Android phones. According to The edge (above Light reading news) US carriers give up RCS CCMI. Verizon, T-Mobile & AT&T are taking a big step in this direction. CCMI stands for Cross Carrier Messaging Initiative. This CCMI is a collaborative effort by the air carriers to promote it RCS which SMS should replace.
This may seem like bad news, but what it really means is that the airlines are moving away from a terrible plan. That plan would have ended up doing the consumers bad.
It is unclear if the carriers will replace this with anything in the future. RCS has been a wild journey for years and this is just one more stop on the road to universality.
CCMI was born in 2019 and was jointly managed by Sprint. The idea of the carriers working together to get RCS up and running with cross-compatibility was great. The caveat, however, was that carriers would create their own app to make this work.
US airlines are giving up RCS CCMI and this could aid the adoption of RCS
Of course, most of the times, these carrier messaging apps aren’t the best. For what it’s worth, Google had no part in the CCMI announcement. Google is the only company that pushed RCS heavily and was the biggest booster for the standard.
5G became the focus of all carriers, so to speak, and as a result, CCMI faded into the background. The real nail in the coffin is when T-Mobile bought Sprint.
Then the last time the Uncarrier made an announcement to Google month That would result in Android phones using Android messages by default. This announcement is great as Android Messages uses RCS by default and uses SMS as a contingency.
Light Reading contacted Synchronoss to handle the logistics for the CCMI app. Synchronoss made a non-binding comment. However, Verizon and AT&T shot direct. Verizon says:
The owners of the Cross Carrier Messaging Initiative decided to end the joint venture effort. However, the owners continue to strive to improve the messaging experience for customers, including increasing the availability of RCS.
The T-Mobile and Google deal could be a sign of what could happen
AT&T basically said the same thing as Verizon. RCS had a hard time getting to where it is now. The rollout both worldwide and here in the USA encountered many hurdles.
Each carrier has its own implementation of RCS at one point, which confused everyone. It couldn’t be used properly thanks to these many phones that were compatible with RCS.
RCS cross-compatibility was promised but never delivered, and the biggest blow is that Apple hasn’t said whether or not it will support RCS.
RCS is the successor to SMS but has a hard time officially claiming this title. However, Google is not giving up on RCS. The search giant continues to advance the technology and thanks to this, RCS is being adopted more and more.
One way to do this has been to provide RCS functionality for Android Messages, which makes RCS universally accessible to any Android phone.
Now that T-Mobile and Google are working together to make Android messaging T-Mobile’s default customers, T-Mobile customers will start using RCS right away. This is a good step in introducing the new messaging standard.
Hopefully with the death of CCMI, airlines will have a better plan to fully implement RCS. The technology will improve messaging for consumers and will do nothing to hurt network operators.