Unity’s stock becomes the latest victim of Google’s AI ambitions

Unity’s stock becomes the latest victim of Google’s AI ambitions

By Emily Bary
Publication Date: 2026-01-30 19:01:00

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Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday.

At issue is Project Genie, an “experimental research prototype” that Google

GOOG GOOGL says “enables the simulation of any real-world scenario — from robotics and modeling animation and fiction, to exploring locations and historical settings.”