The sports performance brand Under Armor is shifting its business-critical SAP workloads to Amazon Web Services in order to increase digital transformation as well as reliability and scalability.

By choosing AWS as the preferred cloud provider for SAP, a migration completed this year, the retailer aims to improve performance and visibility across multiple channels, including merchandising and supply chain, according to a press release.

The move comes at a time when retailers are grappling with compelling supply chain issues and keeping the goods they want on shelves – a crucial part of a Christmas sales success story.

“AWS is a critical part of our digital transformation and we look forward to leveraging its industry-leading cloud capabilities as we move into our next phase of growth,” said Danny Miles, Under Armor’s chief technology officer, in the press release. “With SAP in the cloud, we can now apply deep analytics and machine learning functions to better …

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