On a lovely day at Washington Square Park, skilled content creators work diligently to produce engaging videos. Davis Burleson, the cheerful host of “What’s Up with Poppin? With Davis!” is at the forefront, preparing to interact with park visitors. These videos are part of a branding deal with Zillow, which is the primary source of revenue for Fallen Media, the company that owns “What’s Poppin?”. Brand deals can range from $15,000 to $60,000, with collaborations that include big names like Nike and Mastercard.
Rowan Winch, the 20-year-old co-founder of Fallen Media, has built a content empire that highlights the energy and character of New York City. Inspired by creators like FaZe House and Casey Neistat, he aims to capture the essence of the city in his shows. Influencers like Charli XCX have made appearances on “What’s Poppin?”, contributing to the company’s success.
The unique style of Fallen Media shows, featuring a mix of reality and celebrity elements, has attracted a large following. Content creators compete for a chance to be featured on the platform. With shows like “Underground Oracle” and “Boy Room” gaining popularity, Fallen Media is shaping the cultural image of New York for a new generation of viewers.
Morris Cordewell, host of “Underground Oracle”, adds a gritty and raw edge to the company’s lineup. His interactions with New Yorkers in the subway provide a glimpse into the diverse and vibrant city. Despite facing challenges from security and the police, Cordewell and his team continue to create unscripted and authentic content.
One memorable collaboration involved the Teletubbies, who joined Cordewell and his crew for a video segment. The encounter garnered attention from passersby and was a highlight of the day. Despite the popularity of their content, Winch emphasized the importance of genuine connections and experiences in their work.
Through their engaging shows and innovative approach to content creation, Fallen Media is redefining the media landscape in New York City. With a focus on authenticity and real interactions, they are attracting a diverse audience and shaping the future of digital entertainment.
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