It’s only been a few months since Twitter but the company is already experimenting with a new video format. The company is testing a new “Tweet Take” feature that allows users to share reaction videos alongside a quote tweet.
With the test, Twitter users can send a “quote tweet with reaction” instead of the typical retweet or quote tweet. These “tweet takes,” as the company calls them, can be either a photo or a video, and the original tweet is embedded as a card overtop.
The concept is similar to a feature in Twitter’s ephemeral Fleet feature that allows users to share tweets with their own comment in full screen format. Fleets have never really gained momentum, of course, and the company retired the feature less than a month after it was introduced.
Unlike Fleets, these reaction videos display like any other tweet in the main timeline, although the videos look noticeably different from the typical retweet. (Although users can record a reaction in full screen mode, it is not clear what format it is displayed in on the timeline. We reached out to Twitter for more information.)
But these “takes” are perhaps even more like TikTok-style reaction videos, often with a comment or clip from another user as a source. While Twitter hasn’t necessarily encouraged this type of interaction in the past, the company has taken steps to develop more user-friendly features so it isn’t exactly surprising to see this type of experiment.
Just like Twitter users, of course misgivings on whether fleets could be used to harass people, bespoke response videos also feel like some kind of feature that could be ripe for abuse. Quote tweets are already a major source of dunking and bullying – which Twitter has tried at times – so it is not difficult to imagine that these “tweet takes” could also be problematic. It’s also not clear how big the initial experiment will be – Twitter often previews new ideas and features at an early stage, but not all make it past testing.
All products recommended by Engadget are selected by our editorial team independently of our parent company. Some of our stories contain affiliate links. If you buy something through one of these links, we may earn an affiliate commission.