According to a. tacitly withdrew its support for Accelerated Mobile Pages (AMP) on mobile devices Support page discovered by SEO consultant Christian Oliveira. The support page originally described how Twitter automatically redirects users of its mobile apps to the AMP version of a page via links posted on the social network. However, sometime since October 21, Twitter updated the page to announce that the feature will be retired by the end of the year.

To to data from SearchEngineLand, that retirement process appears to have been completed earlier this month. Now, trying to visit a page on Twitter seems to take users straight to the normal webpage, rather than a possibly available AMP version.

Notice from Twitter that the AMP function will be discontinued.
Image: Twitter

Although Twitter notes that AMP enables “fast-loading, beautiful, and powerful mobile web experiences,” the technology has been controversial since Google introduced it in 2015. Much of the controversy centered on Google’s perceived control of the project, with some critics claiming it was Google’s attempt to strengthens its control over the open web.

But it also has more fundamental user interface issues for a platform like Twitter because it can mess with URLs if pages look like they’re from Google regardless of the website that created them. It is an annoying situation that leads to. has led Browser extensions that AMP pages automatically redirect to the original article url to avoid confusion.

The Twitter support document does not give a reason for the policy change. A spokesman was not immediately available to respond to a request for comment.

The social network’s move follows a policy change by Google itself in May 2020 when it announced it would do so no longer need news pages to offer AMP versions of their pages in order to be listed in the top stories of the search engine. The move was a long time coming Google initiative started in May 2018 to adopt what the company has learned from AMP and transform its functions into general web standards.

You can find more background information on AMP here 2018 episode of The Vergecast with an interview with the former Tech Lead from AMP Malte Ubl.

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