Jack Dorsey, CEO and Co-Founder of Twitter, speaks to students at the Indian Institute of Technology (IIT) in New Delhi, India on November 12, 2018.
Amal KS | Hindustan Times | Getty Images
Twitter Thursday announced a number of new features the company is experimenting with, including Super Follow Subscriptions, which users can use to pay to see Tweets from their favorite accounts.
Twitter showed the new features during its annual Analyst Day. The company started the event with announce new goals By the end of 2023, the user base is expected to grow to 315 million Monetizable Daily Active Users (mDAUs) and annual revenue of $ 7.5 billion in 2023, double the company’s revenue of $ 3.72 billion in 2020 .
The feature preview is designed to help the company meet its user and revenue goals for 2023.
These are the most notable features:
The company said it will be exploring the idea of Super Follows, which will allow users to pay for subscriptions to their favorite Twitter accounts. A screenshot of the function shows that Super Follows can offer subscribers exclusive content such as newsletters and unique supporters.
Twitter said it is also exploring the idea of tipping users on their favorite accounts. The company did not disclose when these features would be introduced and did not provide clear details on how they worked.
We “believe that an audience-funded model where subscribers can directly fund the content they value most is an enduring incentive model that aligns the interests of developers and consumers,” said Dantley Davis, director of design and research on Twitter.
Kayvon Beykpour, product manager at Twitter, announced that the company is working on a new feature that will allow users to create, discover and join micro-communities such as: B. User communities interested in social justice or those who are vegetable parents.
The company will publicly experiment with this feature later this year, Beykpour said. The feature is part of the company’s effort to drive user growth by more easily connecting users to topics and interests that matter to them.
“We need to improve so that people can have conversations that target the relevant communities or regions they are interested in,” Beykpour said.
Twitter executives stressed that maintaining a healthy environment free of abuse and harassment is key to growing the company’s user base.
“We don’t believe that Twitter alone can or should be a policeman for all conversations,” Beykpour said. “Not just because this is hard to scale, but because there are many circumstances in which we believe it is important for people on Twitter to create and enforce their own social norms and etiquette.”
As part of this effort, the company briefly demonstrated a feature called Security Mode.
This feature automatically detects when a user receives a series of negative interactions from others. A screenshot of the features indicates that users can turn on Safe Mode to limit the exposure of accounts that are abusing or spamming them.
“Automatically block accounts that appear to be violating Twitter rules and mute accounts that use insults, attribution, strong language or hateful comments,” a screenshot of the feature reads.
Birdwatch could fight the spread of misinformation on the social network with the help of user contributions.
“While our work on flagging misleading information began with a Twitter-led attempt to flag tweets, Birdwatch is a more scalable, Wikipedia-like model, where an open community of contributors can collaboratively determine when and in what context Should be added to a tweet, “Beykpour said.
An example of this feature shows a tweet stating that whales are not actually tagged with notes from Twitter users tagging the tweet as “misinformed or possibly misleading”. One of the notes reads, “Marine mammals are indeed real.”