Twitter launches new shopping feature Product Drops on iOS devices

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Twitter is coming for an even bigger slice of the social commerce pie.

The company announced on Wednesday that it is rolling out a new shopping feature called Product Drops, which allows retailers to tease and promote new product launches right in the app. Buyers see a “Remind Me” button at the bottom of Product Drop Tweets that they can click to enable in-app alerts in their Notifications tab that appear 15 minutes before and at the time of the drop. Tap this notification when the drop goes…



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