Twitter launches new shopping feature Product Drops on iOS devices


Twitter is coming for an even bigger slice of the social commerce pie.

The company announced on Wednesday that it is rolling out a new shopping feature called Product Drops, which allows retailers to tease and promote new product launches right in the app. Buyers see a “Remind Me” button at the bottom of Product Drop Tweets that they can click to enable in-app alerts in their Notifications tab that appear 15 minutes before and at the time of the drop. Tap this notification when the drop goes…

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