Twitter is Killing fleets less than a year after the Stories-like feature started for all users. All fleets will disappear for the last time on August 3rd.

The short-lived feature has been controversial at times. Shortly after it was rolled out to all Twitter users last November, raised many questions about how the feature could be used to appeal to others for harassment. Others asked whether Twitter really needed its own “Stories” function.

In a blog post, Twitter vice president of product Ilya Brown said the company had “not seen an increase in the number of new people joining the conversations with fleets as it was hoped”. Brown added that Spaces will continue to be placed at the top of users’ timelines and that the company is still analyzing analytics Full screen ads it started testing in Fleets last month (Twitter hinted at the time that the new ad format could eventually be used elsewhere in the service).

Both Brown and Twitter Product Lead Kayvon Beykpour pointed out that the company will “shut down features from time to time” if attempted reinvent yourself. Twitter has been working on a number of new features that could change its service dramatically – including subscriptions and paid functions for YouTubers – and has publicly previewed several New Ideas it is pondering in the past few months.

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