By Grant Jones
Publication Date: 2025-11-28 22:44:00
Travelers Choice today unveiled an ambitious artificial intelligence-based project designed to increase productivity by allowing its members to search for the group’s preferred products and quickly create complex itineraries.
Managing director Christian Hunter announced the development at the retail network’s conference in Melbourne today, describing the initiative as “the most exciting project Travelers Choice has ever undertaken”.
“Imagine a system that uses AI to help members put together customer routes,” Hunter told delegates. “One that only purchased products from our preferred range, had built-in guardrails to prevent hallucinations, and delivered amazing results in a fraction of the time.
“Sounds good, right? Well, that’s what Travelers Choice is built on.”
He says the intuitive and easy-to-use AI system will dramatically reduce the time needed to search for products during the trip planning phase, allowing members to focus on adding…
