Topshop’s comeback continues in the interactive AI runway tie-in with THG Studios

Topshop’s comeback program this year has included some high-profile events and retail tie-ups, and the ASOS-managed brand isn’t stopping there with plans for “the world’s first AI-powered immersive, shoppable catwalk.”

It is a collaboration with the creative agency THG Studios, which is central to the project and will also present the catwalk in collaboration with main sponsor PayPal and…