WPP and IBM have teamed up to introduce a new B2B marketing solution that leverages IBM’s Watson AI platform to revolutionize how businesses identify and engage with customers and prospects during the buying process. Stephan Pretorius, CTO at WPP, stressed the importance of reaching the right audience with the right message at the right time and on the right channels. He highlighted the limitations of current solutions in the market, which are primarily focused on consumer marketing and target individual decision makers at the point of purchase. The WPP Open for B2B, in partnership with IBM and LinkedIn, aims to address the complexities of B2B marketing by combining the strengths of WPP and IBM technologies and expertise.
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