Three ways not to be fooled by AI

Global society creates billions of images and uploads hundreds of thousands of hours of video to the Internet every day.

The problem is that some of this content is misleading or completely false. And in visual form it can be particularly compelling.

Take the Met Gala, which took place in New York earlier this month. While photographers snapped photos of Rhianna, Beyoncé, and Nicole Kidman strutting their stuff, others saw “photos” of celebrities like Rosalía, Lady Gaga, and Jacob Elordi who were actually somewhere else (the images in the following Instagram carousel are AI-generated).

While this type of AI fakery may seem harmless and can be easily verified, other “media fakes” become far more problematic and require more robust techniques for verification.

Traditional verification techniques are failing as AI becomes more persuasive and the line between authentic and synthetic blurs. This applies to all content, from still images to moving images.