This Week in AI: Changes to Google Search, Claude Gets a Voice and Microsoft’s AI Marketplace | PYMNTS.com

This Week in AI: Changes to Google Search, Claude Gets a Voice and Microsoft’s AI Marketplace | PYMNTS.com

This week in artificial intelligence, newsmakers include Google, Claude, Microsoft, Nvidia and Saudi Arabia.

Brands Must Lean Into AI Chatbots as Google Search Changes

AI chatbots are transforming how search works, making traditional SEO tactics less effective.

“It is fundamentally changing the search engine optimization (SEO) universe,” Local Falcon CEO David Hunter told PYMNTS in an interview. “It’s not just a little algorithm update… The concept of being visible in…

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