By Steven Levy
Publication Date: 2026-04-10 16:00:00
The company isn’t exactly breaking new ground. The idea that a chatbot represents a human is widespread. As does the idea of profiting from it. For example, Manhattan psychologist Becky Kennedy has built a parenting consulting business that runs a chatbot called Gigi, trained on her acumen and knowledge. Kennedy’s company brought in $34 million last year. So if you’re an expert, Onix might sound pretty good – imagine a bot with your personality that makes money for you by interacting with thousands of customers without you having to do anything. An Onix white paper states: “The expert’s knowledge base becomes a capital asset that generates revenue regardless of their time.”
Onix hopes to eventually have many thousands of experts offering versions of itself. But for now, it starts with a carefully vetted group of 17 people focused on health and wellness. Although most of these experts have impressive professional resumes, they are known as marketers and influencers…
