The Triple-P Framework: AI & Search Brand Presence, Perception & Performance

As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert.

The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo their biggest make-over ever.

What’s driving this change?

AI isn’t just retrieving information anymore – it’s actively evaluating, framing, and recommending brands…