At the 2024 National Association of Broadcasters Show in Las Vegas, Nevada, generative artificial intelligence (AI) was a prominent topic, with demonstrations, conference sessions, interactive installations, and more. Kaylee Hartung from Thursday Night Football led a lively generative AI session on the NAB’s main stage, featuring panelists including Dr. Matt Wood from Amazon Web Services (AWS), Julie Souza from AWS, Aaron Amendolia from the NFL, and Scott Gutterman from the PGA TOUR.
The panel discussed a wide range of topics surrounding generative AI. Wood described generative AI as a significant shift in how we interact with data and information on the internet, highlighting the energy and investment surrounding this technology. Organizations investing in generative AI are expected to see exponential returns and potentially increase productivity by a hundredfold in the coming years.
The panelists discussed how the cloud serves as a platform for experimenting with generative AI, enabling innovative tools and experiences in sports. They shared examples from the PGA TOUR and the NFL, showcasing how generative AI is being integrated into their operations to enhance player performance evaluation, fan engagement, and broadcast production.
Scalability emerged as a crucial aspect of the discussion, with Gutterman explaining how the PGA TOUR uses generative AI to provide detailed insights during live broadcasts. Amendolia emphasized the importance of building multi-layered systems that incorporate various AI technologies to enhance real-time data analysis and production capabilities.
The potential impact of generative AI on the future of live sports was explored, with panelists predicting unprecedented audience growth and enhanced fan experiences through AI-driven content interactions. The discussion also delved into the ethical considerations and competitive advantages that generative AI can offer in the sports industry.
In conclusion, the panelists shared advice for organizations looking to experiment with AI, emphasizing the importance of asking the right questions, being patient in the experimentation process, considering the necessary layers for successful implementation, acknowledging the role of culture in AI success stories, and educating stakeholders on the infinite potential of AI.
Overall, the session highlighted the transformative potential of generative AI in the sports industry, offering insights into how organizations can leverage this technology to drive innovation and enhance fan experiences. The panelists encouraged a collaborative approach to integrating AI into sports operations and emphasized the need for strategic planning and ongoing education to maximize the benefits of generative AI in the industry.
Article Source
https://aws.amazon.com/blogs/media/how-generative-ai-is-changing-the-game/
