By Reza Moaiandin
Publication Date: 2025-11-17 13:00:00
If you are a CMO, I feel your pain. For years, even decades, brand visibility has largely been an SEO arms race against your competitors. And then come ChatGPT, Perplexity and Claude, not to mention Google’s new AI-powered search features: AI Mode and AI Overviews. Suddenly you also need to consider your brand’s visibility in AI-generated responses.
Unfortunately, the technical shortcuts that have helped your brand adapt quickly and remain competitive over the years have most likely resulted in various legacy issues. This accumulated technical SEO debt could potentially destroy your AI visibility.
Of course there is a solution for every old problem or technical problem. But your biggest challenge in tackling your technical SEO debt isn’t complexity or incompetence; it is an assumption.
Assumptions are the white ants in your search strategy that undermine the team’s tactics and best efforts. On the surface everything may seem structurally sound…
