The South Korean auto giant is betting $8 billion on the industrial future of AI, hydrogen and solar energy

The South Korean auto giant is betting  billion on the industrial future of AI, hydrogen and solar energy

By Joshua S Hill
Publication Date: 2026-03-03 06:50:00

South Korean automaker Hyundai has announced it will invest nearly 9 trillion won (over A$8.5 billion) in a new “innovation center” dedicated to advancing a range of technologies, including robotics, artificial intelligence (AI), hydrogen and solar energy.

Hyundai last week signed a memorandum of understanding (MoU) with the South Korean government and the self-governing special province of Jeonbuk to establish an innovation center in the Saemangeum area of ​​Gunsan city.

Aimed at positioning Hyundai as a “leader in robotics, AI and energy solutions,” the company plans to invest around KRW 9 trillion starting this year to begin building a “state-of-the-art industrial complex” to “pioneer the seamless integration of advanced AI and hydrogen energy conversion to advance human progress.”

The hub will be dedicated to advancing robotics, AI, hydrogen energy, solar energy and AI-driven smart city solutions, and a “significant portion”…