It’s hard not to be charmed by Snap’s tiny, friendly drone and her desire to be your flying selfie camera. But beneath the Pixy’s yellow livery lies a concept that tried and failed to take off five years ago – and has since been eclipsed by a better alternative.

In 2017 I received a demo of the original AirSelfie, an idea very similar to the Pixy that’s still going in the form of the Air Neo. It was novel and fun, especially since it closely followed the arrival of gesture control DJI Spark. But it was also very obvious that it couldn’t escape the laws of physics – the same laws that weigh on the Snap Pixy like an overweight pigeon.

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