SamsungFive new models start at $ 110 for the 4G-enabled Galaxy A02S and go up to $ 500 for the Galaxy S52 5G. With the new lineup, Samsung will now have one of the cheapest 5G phones in the US market, the $ 280 Galaxy A32 5G.
The South Korean electronics giant hosted an Unpacked event last month, the second of 2021to present the new equipment. In the past, global launch events were reserved for the more expensive flagship phones. However, the focus on the Galaxy A devices reflects the nature of phone purchases today: More and more consumers are looking for affordable models instead of spending $ 1,000 on high-end devices.
Last year, three out of four Samsung phones shipped worldwide were Galaxy A devices, according to Strategy Analytics. In the United States, where there is often a larger market for expensive phones than many other regions, A-Family shipments outperformed the flagship Galaxy S-range by 26% to 19%, according to Strategy Analytics.
“We’re really establishing a brand where traditionally those consumers might have bought a two- or three-year-old flagship device and instead, they’re preferring a new device that has … the right innovation at the right price point,” Drew Blackard, vice president of product management for Samsung Electronics America, said in an interview ahead of the news. “It’s a really interesting tier of the market.”
Starting this week, US customers will get four phones Samsung didn’t talk about at Unpacked — the 4G-only Galaxy A02S and A12 and the 5G-enabled Galaxy A32 5G and A42 5G — as well as the Galaxy A52 5G.
Samsung kept the prices steady with last year’s A series models. The A02S will retail for $110 when it’s available on April 29, while the A12 will start at $180 when it hits the market on Friday. The A32 5G will cost $280 on Friday, the A42 5G will retail for $400 starting Thursday, and the A52 5G will start at $500 when it also arrives Friday. Of the three 5G phones, only the A42 will run on the ultra-fast millimeter wave network favored by Verizon. The nation’s biggest carrier also will offer the 4G-only A02S.
AT&T will carry the Galaxy A52 5G and the A12, while T-Mobile will offer the A52 5G, A32 5G and the A12. T-Mobile’s Metro prepaid business will sell the A52 5G, A32 5G, A12 and A02S. USCellular will sell the A52 5G and the A02S; AT&T’s Cricket prepaid business will sell the A32 5G, A12 and A02S; and Boost and Charter will offer the A02S. Samsung also will sell unlocked versions of the A52 5G and the A02S.
The higher end Galaxy A72, a follow up to last year’s $600 Galaxy A71, won’t be coming to the US because it’s too similar in price and features to the Galaxy S20 FE. Samsung introduced the FE, which stands for Fan Edition, in September for $700. That selling price made it $300 less than the regular S20 from earlier in the year and $100 less than this year’s starting Galaxy S21.
“We had some good success with the A71 last year, but there was a little bit of overlap with the Fan Edition,” Stephen Hawke, director of smartphone product management at Samsung Electronics America, said in an interview ahead of Wednesday’s news. “And because of the great success we had with [the FE] We do not want to continue the A7 line-up in the US market this year. “
Blackard told CNET earlier this year that the.
Samsung’s bigger push with the A-Series – and its cheaper flagship models – over the past two years reflects the reality we all live in. Phone design doesn’t change much from year to year, and consumers stick with devices longer, about three years in the US versus two in the past. At the same time, the novel coronavirus pandemic has financially injured millions of people. While high-end specs and cutting-edge features generate attention and excitement, people still care what they’re spending on the phone, especially right now.
Different flavors of 5G
To attract more budget-conscious buyers, Samsung launched in January cut startup costs for its Galaxy S21 devices by $ 200 to $ 800 from last year’s S20 family, partly because of lower component costs, partly in recognition of the fact that the world is fighting a pandemic. The Galaxy A-series cuts Samsung’s prices even further, offering Samsung one of the cheapest 5G phones in the US with the A32 for $ 280. The OnePlus Nord N10 5G is priced at $ 300 in the network of T-Mobile while TCLs 10 5G UW costs $ 400 at Verizon.
“We are committed to making 5G technology more widely available,” said Jori Robinson, who works in Samsung Electronics America’s smartphone product management division, in an interview before the news. “Part of a conscious move is taking the 5G decision off the table so people can just focus on choosing the device that’s right for them.”
Last year, Samsung’s first big push came with its Galaxy A range in the US. These models included four 4G LTE phones and two 5G devices. They ranged from $ 110 for the Galaxy A10 to $ 650 for the Galaxy A71 5G on the Verizon network (With other airlines it was $ 600 without super-fast 5G millimeter wave connectivity). This year only two models come with 4G phones and three sports 5G.
The A42 5G is the only model that uses mmWave and Verizon is the only vendor to offer it. The device also accesses the slower but more reliable sub-6 GHz 5G network that Verizon is building. The networks A32 5G and A52 5G also work in the low-band networks preferred by AT&T and T-Mobile. The unlocked versions of the phones would work on other carriers’ networks, Samsung’s Hawke said.
“With [the unlocked versions of the] 32 and 52 could give you access to the sub-6 portion of the Verizon network, “said Hawke.” Similar to the 42, which has no AT&T or T-Mobile-specific variants, it has mmWave. and that would lead to some kind of support for part of the millimeter range within AT&T and T-Mobile for the unlocked variant of this device. “
5G phone specifications
The Galaxy A32 5G, A42 5G, and A52 5G come with large batteries to provide two days of battery life. The A32 and A42 versions have 5,000 mAh batteries while the 52 has a 4,500 mAh battery. For comparison: the Galaxy S21 has a 4,000 mAh battery, while the S21 Ultra has a 5,000 mAh battery. The bottom two models have a 15-watt fast charge, while the A52 5G has a 25-watt fast charge.
Only the A52 5G has an IP67 rating for water and dust resistance. However, all three come with headphone jacks, NFC for mobile payments, and microSD card slots to expand the device’s storage capacity up to 1TB.
The A52 5G has a 6.5-inch FHD Plus Super AMOLED Infinity-O display with a refresh rate of 120 Hz. Samsung’s Eye Comfort Shield automatically adjusts the blue light emitted by the phones to the time of day . The A32 5G has a 6.5-inch HD + LCD Infinity-V display with a refresh rate of 90 Hz, while the A42 5G has a 6.6-inch HD + Super AMOLED Infinity-U display with a refresh rate of 60 Hz.
As for the cameras on the new 5G models, both the A32 and A52 have four lenses on the back – including Samsung’s first offering for a macro camera on a smartphone – while the A42 has three.
While Samsung has a history of innovating its high-end devices before rolling it over to cheaper phones, Samsung is increasingly testing new features in the A-series. The company internally calls the lineup its “level of innovation,” Blackard said. In addition to the macro lens, users of the Galaxy A52 can also use AR lenses from Snapchat with fun mode directly via the native camera app. And the first quad camera arrays first appeared in the A line-up.
“This is becoming a very important stage for Samsung around the world,” said Blackard. “It’s not like you get flagship features a few years later; you might actually get … new, unique features in this first tier.”
The A52 5G has a 32-megapixel front camera and four rear cameras, including 64-megapixel main lenses, 12-megapixel ultrawide lenses, 5-megapixel macro lenses, and a 5-megapixel depth camera. All three 5G models have up to 10x digital zoom.
All phones have octa-core processors, but their performance varies. The A52 5G and A42 5G have Qualcomm’s Snapdragon 750G processor, which is based on 8 nanometer technology and has a clock rate of up to 2.2 GHz. The A42 5G has the MediaTek Dimensity 720, which is based on 7 nanometer technology and has a clock rate of up to 2 GHz.
The A32 5G and A42 5G have 4 GB of RAM while the A52 has 6 GB. The A32 has 64GB of storage while the A42 and A52 have 128GB.
The A32 5G can be unlocked using face recognition or a regular fingerprint sensor, while the A42 5G and A52 5G have face recognition and optical fingerprint sensors.
All three models run on Android 11. The Galaxy A52 5G will receive three generations of Android operating system upgrades and regular security updates for at least four years. The rest of the A-series will only receive Android updates and security updates for at least four years.
The new 4G phones – A02S and A12 – are aimed at prepaid customers who are more sensitive to prices. While most high-end devices have switched to 5G, there is still a large market for 4G phones in the US, Samsung’s Hawke said. The low-end A-series models “have always worked very well for us,” he said. “They have always been the big volume drivers in terms of many, many units.”
While adding 5G would make them too expensive for some customers today, Samsung will try to bring the faster connectivity to its low-end A-series phones in the future, Hawke said.
The A02S and A12 have 6.5-inch HD + LCD screens with Infinity-V displays and 60 Hz refresh rates.
The A02S has a 5-megapixel front camera and three rear lenses: a 13-megapixel main camera, a 2-megapixel macro camera, and a 2-megapixel depth lens. It is able to digitally zoom up to 8x. The A12 has an 8-megapixel front camera and four rear lenses – a 16-megapixel main camera, a 5-megapixel ultrawide lens, a 2-megapixel macro camera, and a 2-megapixel depth camera. It has digital zoom up to 10X.
The A12 features MediaTek’s 12-nanometer P35 clocking up to 2.3 GHz, while the A02 uses Qualcomm’s 14-nanometer Snapdragon 450 clocking up to 1.8 GHz.
Both have 32GB of storage, but the A02S has 2GB of RAM while the A12 has 3GB. Like the 5G models, both have microSD card slots that allow users to add up to 1TB of flash storage.
Both have 5,000 mAh batteries, are equipped with 15 watt quick charge and run with Android 10. Only the A12 is equipped with biometric data. Users can unlock the phone using a side fingerprint sensor. The A02S requires a pattern, PIN or password.
All new A-series phones will be available in black. However, some models such as the A42 5G could also be supplied with other variants such as white or gray.