Google surprised everyone by sending out invitations to a Made by Google event in August, breaking its usual October product announcement cycle. This could be a strategic move to streamline product announcements, prevent leaks, and stay ahead of competitors. The event, scheduled for August 13, is expected to unveil the Pixel 9 series, including three smartphones, a Pixel Fold successor, and possibly multiple Pixel Watch variants. Android 15 may also be revealed, as the Pixel 9 series will be the first to ship with the updated operating system.
The decision to hold the event in August may be a response to the lack of hardware announcements at Google I/O 2024 in May. Google may be aiming to consolidate major hardware launches into a single event, possibly to maintain a consistent release cycle. By moving the event to August, Google could be getting ahead of Apple’s September event and Apple Intelligence, setting the standard in the mobile AI race. Additionally, releasing products earlier could help reduce leaks and give the company a competitive edge.
Overall, the Made by Google event in August is highly anticipated, with expectations of new Pixel devices, Android 15 features, and advancements in AI technology. Google’s strategic move to shift its product launch schedule could mark a new direction for the company and set the stage for a more consolidated and impactful release cycle.
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https://www.androidcentral.com/phones/heres-what-the-odd-timing-of-the-google-pixel-event-could-mean