The people refusing to use AI

Nothing has convinced Sabine Zetteler of the value of using AI.

“I read a really great phrase recently that said something along the lines of ‘why would I bother to read something someone couldn’t be bothered to write’ and that is such a powerful statement and one that aligns absolutely with my views.”

Ms Zetteler runs her own London-based communications agency, with around 10 staff, some full-time some…