In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.
The new AI discipline will recognise and encourage exploration, with categories falling into three major themes: Branded Campaigns and Experiences, Craft, and…
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https://www.lbbonline.com/news/the-one-show-2025-adds-ai-discipline-to-encourage-exploration
