Hotels have been slow to adopt new technologies but that is changing. Oracle’s Opera Cloud hospitality platform has seen significant growth, with over 9,000 properties now using it. Major brands such as Choice Hotels, EOS Hospitality, and Scandic Hotels Group have embraced Oracle services. Oracle Hospitality’s Senior Vice President, Laura Calin, highlights the importance of technology in boosting efficiency, profitability, and guest loyalty in the hospitality industry.
The COVID-19 pandemic has accelerated the adoption of cloud technology in the industry. Oracle’s open system architecture and API accessibility allow hotels to innovate and customize solutions easily. With over 3,000 APIs available, partners and customers can develop new applications and services swiftly. The platform also includes a marketplace with over 500 partners, encouraging collaboration and innovation.
Speed to market and seamless integration between property and branding functions are key innovations driving change in the industry. The unified platform enables comprehensive business models from sales to operations, reducing the time and effort needed for implementation. Real-time customization and rapid deployment of new solutions empower hotels to experiment and adapt quickly to market demands.
Looking ahead, Oracle plans to expand its platform into new segments such as casinos and cruise lines. The integration of artificial intelligence (AI) into its applications will enhance operational efficiency, revenue generation, and guest experiences. By leveraging Oracle’s expertise in AI, Oracle Hospitality aims to revolutionize the hospitality industry and deliver innovative solutions to its customers.
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