The late author and futurologist John Naisbitt called it “High-tech / high-touch. “That is, the success of any technology depends on how deeply it shapes human experience. We’ve seen the Naisbitt Law in action on Facebook and Instagram, of course, and the law applies to corporate technology efforts as well. The more technology and data-driven organizations become, the more their success depends on the people involved.

The world’s most technologically saturated company will stumble if there are no innovators or entrepreneurs steering the technology to improve the lives of customers or the jobs for the employees. For example, there is now an abundance of cheap video technology that can be used to produce high-quality films. But it takes inspired people – a Steven Spielberg, Spike Lee or Ron Howard – to give the films magical experiences that make a difference …

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