This story is part of Here, our editors bring you the latest news and the hottest gadgets of the fully virtual CES 2021.
LG’s tease of his on his Press conference isn’t just for the show. The Korean company will release the phone later this year, according to people familiar with LG’s plans.
The quick glimpse at the phone was the second review of the Rollable, whose display extends upward to create a larger, more tablet-like screen. Presumably, in landscape mode, the bottom of the phone has a mechanism that rolls the display up and down, much like it isWork – but on a smaller scale.
The LG Rollable only appeared in two videos booking the press conference, and executives on stage did not mention the device. That led to speculation that it was just a concept machine that wasn’t ready for prime time. TCL showed up later Monday, including a larger 17-inch tablet that unfolds like a treasure map on either end, but these seem a long way from an actual product.
Not so with the LG Rollable. The phone would be the first such device to hit the market and marks another step in the evolution of phone design beyond the foldable phones that have hit the market in the past two years. After years of the same design for metal boxes, the phone industry became keen to experiment with different shapes and concepts to create the excitement again.
After years of conservative phones, LG has shown renewed interest in playing with the different concepts. Last fall, the company launched thewith two screens stacked on top of each other, the upper one of which can be pivoted to horizontal mode. CNET editor Lynn La said after getting past the strange design, she found it useful for multitasking and video recording.
LG’s reputation, especially in flagship phones, was once a major player among leading smartphone manufacturers and has been overtaken by bigger players like Samsung and Huawei. Smaller companies like OnePlus have been able to generate more buzz, so LG needs something to add to the excitement about its range of mobile products.
LG has also followed ever bigger rivals Samsung, which has consolidated itself in the foldable category with its Z family of smartphones. Last year it started the and .
For once, LG has a lead over the competition.