The Less People Know About AI, the More They Like It

THIS ARTICLE IS republished from The Conversation under a Creative Commons license.

The rapid spread of artificial intelligence has people wondering: Who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy—those who understand how AI works—who are most eager to adopt it.

Surprisingly, our new research, published in the Journal of Marketing, finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this…