When I opened my Instagram app at 7 a.m. and leafed through my friends’ stories, I noticed something: a new trend has emerged. A bold, strange photo – sometimes a dazzling rose or satiated characters from Winnie the Pooh, or a dolphin leaping through a sea of ​​sparkles – accompanies a line of text.

Sometimes the text is animated, but not always. Sometimes the text is an affirmation: “I’m boss baby. “Sometimes it is, well, different:”Frogs are born naturally …

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