The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era.
This week the golf world descended upon TPC Sawgrass for THE PLAYERS Championship, to watch Cam Young take the title. AWS and the PGA Tour are using the event to debut a suite of technologies that doesn’t just track the ball but interprets the game.
At THE PLAYERS, the PGA Tour introduced TOURCAST Range and tested agentic production, an AI-driven service to enable broadcasters to solve the “unsolvable” problem of golf: how to cover 123 players spread across 200 acres simultaneously.
The TOURCAST Range: Visualizing the ‘work’ before the ‘play’
For decades, the practice range was a black box where players disappeared for hours with fans having little understanding into who is hitting well at the range and…
