By Paulina Likos
Publication Date: 2026-01-23 17:54:00
Alphabet ‘s Google has moved beyond the search bar, positioning itself as the lead architect of “agentic commerce.” In this new world, AI not only suggests what you buy but executes the purchase for you. For years, online retail has operated under a predictable platform: Shoppers search, click through the results, and complete checkout on the retailer’s website. Agentic commerce is rewriting those steps. Instead of manually navigating the results, consumers will rely on artificial intelligence agents that can compare products, manage user accounts, and complete purchases in a single conversation. Google is enabling that transition — adding another reason why the Club in late December got back into Alphabet for its Google Gemini 3 AI model, which has emerged as a world-class rival to OpenAI’s ChatGPT. Our latest buy was Tuesday during a down market. GOOGL 1Y mountain Alphabet 1 year At the National Retail Federation conference earlier this month, Alphabet CEO Sundar Pichai…