The global pace at which technology is advancing and accelerating is incredible. People and businesses are less concerned about “physical” assets or solutions. Tom Goodwin, Havas Media’s senior vice president of strategy and innovation, said, “Uber, the world’s largest taxi company, has no vehicles. Facebook, the world’s most popular media owner, does not create content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest provider of accommodation, doesn’t own any real estate. Something interesting is happening. “
This also applies to cloud computing. During the pandemic, companies were forced to adapt to cloud solutions, or experienced significant business disruptions or extinctions. The cloud is attractive to many companies. It’s so scalable that companies may not be able to achieve it with in-house solutions. It allows flexibility in data storage and employee access, and is less of an investment than traditional data centers.