By Rashi Shrivastava
Publication Date: 2026-02-11 23:00:00
In In late January, Tim Soret, a London-based video game director, received a message on the social media site X from the marketing team at Higgsfield, a fast-growing AI video generation startup. “This is the biggest moment in Higgsfield history and we want YOU to be a part of it,” it said.
The $1.3 billion startup, whose tools are used by around 15 million YouTubers and ad agencies to produce 4.5 million video clips daily, was about to launch a new tool called Vibe Motion that uses AI models to convert text prompts into motion graphics. The offer: If Soret shared the startup’s social media post along with a video clip from pre-made marketing materials, the company would pay him $200.
But Soret, who has spent years designing graphics both manually and with AI tools, knew something was wrong. The videos Higgsfield shared with him lacked the “visual quirks” of AI, and he quickly realized that some clips in the media kit were not created with AI at all…
