Organizations are increasingly relying on data to make business decisions. One of the most critical components of data synthesis and aggregation is cloud computing, a form of server virtualization to deliver Infrastructure-as-a-Service (IaaS). Rather than investing heavily in capital expenditures in the form of physical servers, cloud providers allow their customers greater scalability as companies essentially outsource the active management of data aggregation and server maintenance. According to gardener, the public cloud market is dominated Amazon (NASDAQ:AMZN), Microsoft (NASDAQ:MSFT), and alphabet (NASDAQ:GOG)(NASDAQ:GOOGL), and Amazon is becoming the market leader. Does this positioning deserve an investment in the web giant right now?

AWS has proven hard to beat

In the first nine months of 2021, Amazon’s cloud segment, Amazon Web Services (AWS), generated $44.4 billion in revenue at a 30% margin. For a point…



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