It finally happened folks, we got our April Apple event which was appropriately labeled “Spring Loaded” because it was absolute jerk and full of new products. So let’s dive in!
AirTags are finally a thing, hip hip hurray! It felt like forever (though only a few years in fact), but Apple finally revealed the AirTag, the company’s item tracker set to take on rivals like Tile and Chipolo. In contrast to the competition, however, the AirTag not only has Bluetooth LE, but also contains the ultra-broadband chip U1, with which you can achieve precise results iPhone 11 and iPhone 12 Equipment. This is undoubtedly what I’m looking forward to the most – haptic, audible, and visual feedback to help find my item. From what I’ve seen so far, it doesn’t look like you will receive a notification whenever you leave an AirTag (Tiles Smart Alerts feature). So that’s a bit of a disappointment. However, I am very impressed with the way Apple is handling privacy and security with the anti-stalking measures that seem like a compromise.
When I woke up from my deep sleep around 6am PDT when the pre-orders went online, I made sure to pick up a pack of 4 so it would be here by Friday. I really wanted to have them engraved with my initials and some funny emojis, but that would have pushed it back to mid-May, and to be honest: “I don’t have time for that!” So I didn’t do any engraving – maybe I’ll get another engraving set later if I like them enough. I’m a little annoyed that Apple’s accessories for the AirTag cost more than the AirTag itself, but of course there are already many great AirTag accessories third party vendors out there so you can definitely find cheaper alternatives. As for where I’ll put my AirTags, I think keys (obviously), my wallet, I’ll probably stash one in my car (I hate forgetting where I’ve parked) and maybe one on the collar stuck my dog or give it to my husband. With up to 16 AirTags linked to an Apple ID, I might buy more later.
Enough about AirTags – there were plenty of other exciting things Apple revealed during the event like the brand new, colorful M1 iMacs. I won’t get any of these since I bought a 27-inch iMac a few months ago (I really needed an upgrade from a dying 15-inch MacBook Pro in late 2013), but I love the colors! The iMac is available in seven vibrant hues, including a beautiful pink that goes perfectly with all of my pink desk accessories. I have to say, however, that I’m not a huge fan of this white bezel. I find it a little distracting to be honest, especially when you want to watch videos full screen or something. I never liked the white bezels on the iPhone or iPad because they stick out like a sore thumb while watching videos. Same goes for the iMac. But that’s the only real problem I have with it. How Apple managed to make it super thin with an iPad-like design (flat edges) is pretty impressive, and the new magnetic (MagSafe) power cord is nice. And of course, the M1 chip means these babies will pack a lot of electricity for the price.
The iPad Pro (2021) was a big reveal too. In a big surprise for everyone, it now packs an M1 chip rather than the previous A series. This means more power, performance and efficiency. We can only hope so iPadOS 15 will take full advantage of this new feat for the iPad pros, otherwise it might feel like a waste. The new iPad Pro has a fantastic new Liquid Retina XDR display, at least only on the 12.9-inch version. This new display is designed for high brightness, high contrast HDR content, making it perfect for those editing a lot of HDR photos and videos, as well as other visual productions. I’m still rocking a 2020 11-inch iPad Pro so I’m not sure I’ll be upgrading, especially since the 11-inch display doesn’t have the new display and I prefer that size for fair reasons. That said, the M1 chip is a great addition, and I look forward to what iPadOS 15 brings in a couple of months.
Other important points at the event are the new ones Apple TV 4K with updated Siri Remote. Personally, I don’t own an Apple TV myself, but this definitely feels like a minor drawback to the A12 Bionic, considering some of the new features they showed off are through tvOS 14like the new color balance process. The only real difference between this updated Apple TV 4K and the previous one is that the new one supports high frame rate HDR and Dolby Vision video. Surprisingly, there isn’t a new focus on games as many of us expected. The new Siri remote looks a lot better in terms of functionality than previous iterations and can now control your entire TV too. The clickpad wheel definitely makes me think of the old iPods. Still, those who hated the old remote will love the new Siri remote.
And let’s not forget that Apple surprised everyone with a beautiful new purple iPhone 12 and 13 iPhone 12 mini. I wish the purple color was a deep grape color rather than lilac / lavender, but it’s still cute. But I don’t like Apple always bringing out a new iPhone color in the middle of the cycle – how about those of us who want those colors at launch? Come on!
Anyway, that’s enough for this week. Have you ordered a new iPhone 12 or some AirTags yourself? Or are you waiting for the iMacs, iPad Pros and Apple TV 4K?
- Christine Romero-chan