The AI mistake companies are making — and how they can fix it, according to a BCG tech leader

Like a first date that’s gotten awkward, some companies struggling to win at artificial intelligence might be trying too hard.

They might take on too many projects or fail to understand that AI windfalls often come from rewiring how people work, not from “super-cool” AI engines or large-language models, said Sylvain Duranton, global leader of BCG X, the tech build and design division of Boston Consulting Group.

Those types of missteps can balloon into big-time…