The AI ​​frenzy is leading to a supply crisis for memory chips

Dec 3 (Reuters) – An acute global shortage of memory chips is forcing artificial intelligence and consumer electronics companies to fight for dwindling supplies, while prices for the unassuming but essential components that allow devices to store data are soaring.

Japanese electronics stores have started limiting the number of hard drives shoppers can buy. Chinese smartphone manufacturers warn of price increases. Tech giants including Microsoft (MSFT.O)opens new tabGoogle (GOOGL.O)opens new tab and ByteDance are seeking supplies from memory chip makers such as Micron (MU.O).opens new tabSamsung Electronics (005930.KS)opens new tab and SK Hynix (000660.KS)opens new tabsaid three people familiar with the discussions.