By Shannon Williams
Publication Date: 2025-11-19 00:04:00
Ticketek Entertainment Group has announced a strategic partnership with Google Cloud aimed at introducing artificial intelligence and advanced data solutions across the live entertainment sector. The collaboration aims to improve event discovery, ticketing and personalized engagement for millions of customers.
AI-driven experiences
Central to the partnership is the launch of Stella, an AI-powered fan assistant designed to help users discover and purchase tickets more efficiently. Leveraging Google Cloud’s Vertex AI platform, Stella adapts to user preferences and delivers real-time personalized recommendations based on natural language queries such as artist names, venues and genres.
Through conversational AI and sophisticated search functions, Stella aims to make finding and selecting events easier. Learning from ongoing interactions, the assistant aims to connect fans with live experiences tailored to their specific needs…